Vashi Selfridges Press Release


Bosham Capital Advisors congratulates Vashi on opening its newest store in Selfridges Wonder Room

London, 28th August, 2018

Vashi, the leading omni-channel diamond jeweller, announces the formal opening its newest store in Selfridges, London.

The opening on 20th August follows the success of Vashi’s fourth funding round, led by Bosham Capital Advisors Ltd (‘BCA’), which is now close to completing. BCA has been working with the fast-growing retail brand since 2016 as both an investor and introducer to private capital and has helped Vashi raise over £20 million for its unique retail format, which redefines the customer experience of diamond engagement and bridal jewellery.

With the formal opening, Vashi now sits among the world’s leading fine jewellery and watch brands in the Selfridges Wonder Room. The 1,200 square foot space provides customers with an opportunity to become fully immersed in the unique, personalised Vashi experience. A diamond bar serves as a focal point where customers are encouraged to handpick loose diamonds and collaborate on their own designs with Vashi’s Alchemists. Key moments from the jewellery making experience are captured and combined with footage shared by the customer to create a personal journey in the form of a “Love Story” film which is then gifted to the customer as a personalised keepsake along with their piece of jewellery. 

The Wonder Room launch is the start of a nationwide store roll out programme with Selfridges and new stores will open in the coming months in Manchester, Trafford and Birmingham.

Adrian Faure, Founder of BCA, stated:

"As investors we were attracted to this omni-channel retail format for a number of reasons including its disruptive nature, the personalised customer experience it offers and the energised momentum the business has built led by a highly entrepreneurial founder. It has been an exciting journey over the past 3 years and we were able to gain excellent traction with the EIS-eligible investment offering. More recently, we have introduced investors from overseas including Hong Kong, Singapore and USA, and we are looking forward to working with Vashi and the team as the business continues to expand."

Vashi Dominguez, Founder of Vashi, commented:

"BCA’s fundraising efforts have enabled us to build real momentum and to open our first bricks-and-mortar stores. In the last two years we have opened our flagship store on Piccadilly, launched in Westfield London’s luxury Village and opened on Grafton Street, Mayfair. The Selfridges rollout represents the next stage of our journey and we are very grateful to our loyal shareholders who have supported our growth strategy."

About Diamond Manufacturers, trading as ‘Vashi’
Vashi – – is the leading diamond jewellery omni-channel retailer. Based in London and selling worldwide on, the business has grown rapidly over the past 10 years, focusing on customised jewellery with diamonds of exceptional brilliance at competitive pricing. Each store has resident craftsmen, known as Alchemists, who host a fully-immersive retail experience where customers get directly involved in creating and making their own jewellery, from selecting their own diamonds all the way through to polishing the setting and finally setting the stone – a intensely engaging journey that captures the magic of being able to say, “I Made This For You”.

About Bosham Capital Advisors
Bosham Capital Advisors (BCA) – is an Independent Investment, Corporate Finance and Capital Advisory Firm based in London. BCA provides investment, corporate finance, strategic advisory, M&A and capital raising services. For further details see


Adrian Faure                                                          
MD – Bosham Capital Advisors                        
Phone: +44-7557-965-008      

Vashi Dominguez                                                        
Founder - Diamond Manufacturers                        
Phone: +44-7762-771-668